Loading…
This event has ended. View the official site or create your own event → Check it out
This event has ended. Create your own
View analytic

Sign up or log in to bookmark your favorites and sync them to your phone or calendar.

Friday, March 30
 

4:00pm

Faculty Face-Off

Faculty members from each of AU's schools discuss how they are using social media in the classroom. 


Speakers
avatar for Daryn Cambridge

Daryn Cambridge

Daryn Cambridge is an experiential educator and trainer focusing on peace, social justice, and civic engagement with a digital tech and social media twist. | | He serves as Director for Knowledge & Digital Strategies at the International Center on Nonviolent Conflict and as an adjunct professor at American University in Washington, DC where I teach two courses: Peace Pedagogy and Education for International Development.  He is also... Read More →
avatar for Chris Edelson

Chris Edelson

Chris Edelson is an Assistant Professor in the Department of Government. His teaching and research interests focus on constitutional interpretation, presidential power, and the U.S. Supreme Court. Prior to joining the AU faculty, Professor Edelson practiced employment discrimination law and also served as state legislative director for the Human Rights Campaign. Classes taught include Civil Rights and Liberties, The American Constitution... Read More →
avatar for Easten Law

Easten Law

Easten Law teaches cross-cultural communication and topics in intercultural studies for the Washington Semester Program at American University. His research focuses on comparative studies between Eastern and Western cultures with a current interest in how Christian, Buddhist, and Confucian traditions interact in forming China’s cultural views of charity and human rights. He has worked in China for several years in a variety of capacities... Read More →
SW

Stef Woods

Stef Woods is a sexuality educator, writer, attorney, and breast cancer survivor and advocate. She teaches Activism and Social Media, Health and Activism, and Sexuality and Social Media through the American Studies Department (CAS). Stef writes about relationships, sexuality, dating, health advocacy and cancer on her website, City Girl Blog. Prior to starting her blog, she practiced law for an immigration legal services organization... Read More →


Friday March 30, 2012 4:00pm - 5:00pm
Ward 1 - American University

7:30pm

SLS Kick-off
Friday March 30, 2012 7:30pm - 8:15pm
School of International Service Founder's Room American University 4400 Massachusetts Ave. NW

8:15pm

Keynote with Alex Priest
Speakers
avatar for Alex Priest

Alex Priest

Community Manager, Uber
Alex Priest is the DC Community Manager for Uber. Alex graduated from American University in Washington, DC, in May 2011 with a B.A. in Public Communication and a B.S.B.A. in Marketing. He's originally from a small town in Kentucky where--much to the amazement of his east-coast friends--he actually had to cross a time-zone to get to the closest movie theater. He has wide ranging interests, including media and social media, marketing and... Read More →


Friday March 30, 2012 8:15pm - 9:00pm
School of International Service Founder's Room American University 4400 Massachusetts Ave. NW
 
Saturday, March 31
 

9:00am

Registration and Breakfast
Saturday March 31, 2012 9:00am - 10:00am
American University 4400 Massachusetts Ave NW

10:00am

Social Media and 2012
Speakers
avatar for Nichole Brown

Nichole Brown

As Corporate Communications Manager for Ogilvy & Mather, Nichole Brown has the special privilege of promoting the O&M brand in social media and managing content and engagement on the agency’s social pages, including SlideShare, Facebook, and Twitter. (Subscribe, like, and follow us!) Before joining Ogilvy & Mather in 2008, Brown was senior editor of Shelterforce magazine, a nonprofit publication of the National Housing... Read More →
avatar for Corrie Davison

Corrie Davison

Corrie Davidson is Google’s DC Community Manager and has a successful and diverse track record in assisting organizations with improving their presence online. From small local businesses to international brands, Corrie has created executable strategies and diverse content, empowering businesses to break into new markets while strengthening their existing relationships. As a member of the Google team in DC, Corrie seeks to assist both the... Read More →
avatar for Joe Gizzi

Joe Gizzi

Joe Gizzi directs marketing strategy for top tier entertainment, travel and apparel clients at New Media Strategies, the industry pioneer and agency leader in social media marketing. He develops campaigns for a wide array of brands including NBC, Disney, ABC Family, Ray-Ban, and Sony Pictures. Gizzi continues to build upon a communications career highlighted by work with the Special Olympics, International CES and Grammy Awards, and currently... Read More →
avatar for Ari Greenberg

Ari Greenberg

As a Senior Digital Strategist, Ari specializes in helping companies meet their objectives via an integrated digital and social strategy. He leads a team of digital professionals, who specialize in areas such as social media, community management, content creation, website and digital development, video production, search engine marketing, and mobile marketing. He regularly creates and executes award winning digital and social media campaigns for... Read More →
avatar for Ryan Lytle

Ryan Lytle

Ryan Lytle is a producer, reporter, and social media strategist at U.S. News & World Report, where he has led the integration of social in a legacy media company which recently has become a digital-first journalism organization. Early in his career, he has worked with a variety of media companies including Cincinnati.com, The Washington Post, The TODAY Show, and most notably, with MTV, where he was one of 20 candidates nationwide competing to... Read More →
avatar for Andrew MacDowell

Andrew MacDowell

Having previously established ground-breaking digital campaigns for clients in the energy and technology spaces, Andrew, a communications expert with 13 years of online experience, brings a deep background in website and multimedia development to Edelman, where he leads the agency’s online strategy for the American Petroleum Institute. In this role, he directs a team devoted to engaging online allies, managing digital advocacy... Read More →


Saturday March 31, 2012 10:00am - 11:00am
SIS Founder's Room

11:00am

Honest Tea Break
Saturday March 31, 2012 11:00am - 11:30am
SIS Atrium

11:30am

Social Start-Ups

Social media's role in business is continually expanding and becoming more important. From metrics and measurement to creative application, we'll talk to some start-ups and entrepreneurs about navigating the intersection of social and business.

 

 


Speakers
S

stevecobb

Steve and the creative agency he co-founded are at the forefront of sports marketing and social media. At Activ8Social, Steve works with a talented team dedicated to helping premier sports clients exceed their marketing goals by building and creatively leveraging social media assets. Clients have included Red Bull, United Airlines, Washington Redskins, Tiger Woods Foundation, Reggie Bush and Blake Griffin. Steve has also led the planning and... Read More →
KH

Kayden Horwitz

Product Designer, Womply
avatar for Dan Oran

Dan Oran

Daniel Oran has been working on start-ups since the ’90s. He was chief strategy officer at Comet Systems, executive vice president at Cambridge Incubator, and program manager at Microsoft, where he created—and received patents for—the Windows Start Menu and Taskbar.
avatar for Bob Smith

Bob Smith

Bob Smith has over 25 years’ experience creating, managing and funding start-up businesses in print and digital media. He’s been both an entrepreneur in companies like Congressional Quarterly and America Online and entrepreneur in multiple consumer online, e-commerce and government IT businesses. He ran his own venture fund and has advised other early-stage funds in the DC area. He is currently Chairman of Brighthub.com which he... Read More →
avatar for Pranav Vora

Pranav Vora

Pranav is the CEO of Hugh & Crye (www.hughandcrye.com), a Washington, DC based online retailer of menswear. Hugh & Crye is known for introducing a new approach to sizing for lean and athletically built guys. Before founding Hugh & Crye, Pranav advised the marketing functions of Fortune 500 companies on brand building, segmentation and targeting, ad campaigns, product launch, new market opportunities, and strategic planning. He has degrees from... Read More →


Saturday March 31, 2012 11:30am - 12:30pm
SIS Founder's Room

11:30am

The Facebook Candidate

Social media is becoming increasingly important in politics. Candidates must balance transparency and connecting with constituents, but also protecting themselves from over-sharing or scandal. This panel will explore the relationship between social media and government, as well as how social media will impact the 2012 election.

 

 


Speakers
CC

Christine Cotter

Christine is a Digital and Social Media Associate at Westat, providing support to a variety of government health agencies in the digital space. Recent client account work includes development and execution of Facebook and Twitter programs, digital partnerships, mobile strategies, messaging, location-based application partnerships, blog and publisher outreach…
avatar for Brian Gluckman

Brian Gluckman

Brian is a Vice President at The Glover Park Group, in charge of developing social media and mobile engagement strategies for clients. Brian has a passion for branding, communications strategy and digital public relations, and it was this passion that led to his being recognized on PR Week’s “40 Under 40” list in 2009. In his previous position as the Director of Strategy for New Media Strategies, Brian worked with such... Read More →
avatar for Dave Stroup

Dave Stroup

Dave Stroup is an online organizer and campaign consultant based in Washington, D.C. A former editor and writer at DCist, he now works in the digital strategies department at the Sierra Club. Stroup heads up the Sierra Club's online efforts for their 2012 coordinated campaign, as well as handling the organization's email and social media strategy for the East Coast. He also provides new media and communications consulting for various local... Read More →


Saturday March 31, 2012 11:30am - 12:30pm
SIS-102

11:30am

Tweeting and Eating

Smart phones and social media are quickly finding themselves at the dinner table next to our plates and silverware. Customers are now Checking-In, Photographing, and Sharing where they're eating and what they're eating with their friends. This panel will explore how foodies are using social media to share their insights and how the restaurants and food companies can leverage social media to attract customers.


Speakers
avatar for Mark Gunderson

Mark Gunderson

Mark Gundersen is a social media consultant for Dunkin’ Donuts Washington, DC area. He developed and manages the local DD Region’s social media program including blogger, Twitter and Facebook efforts. When he’s not talking coffee and donuts for DD, Mark consults for national franchise operated clients with specialty in word-of-mouth programming, partnership development, and social media insight.  
avatar for Nevin Martell

Nevin Martell

Nevin Martell has been writing about food and culture for more than a decade and a half. His work regularly appears in the Washington Post Express, Washingtonian, Capitol File, Washington City Paper, Cheese Connoisseur, Plate and Restaurant Management, as well as online at the Washington Post’s All You Can Eat blog and on Eater DC. He is also the author of four books: the small press smash Looking for Calvin and Hobbes: The Unconventional... Read More →
avatar for Kerry Milazzo

Kerry Milazzo

Kerry Milazzo is a freshman at American University majoring in Public Communications. Back in her hometown Barrington, Rhode Island, Kerry helps manage the official Facebook page for her family’s restaurant, Chiazza Trattoria. The page is used to promote upcoming menu specials and music events featuring local bands or visiting performers. Kerry also post pictures of the restaurant layout and delicious food, so that potential party... Read More →
CS

Cori Sue Morris

Cori Sue Morris is the co-founder of Bitches Who Brunch, the D.C.-based website recently named “Favorite Foodies” by the Washington Post’s DC Tweeps. The Bitches have reviewed more than 200 brunches since the site’s inception in March 2010, and also provide their nearly 30,000 monthly readers with events, fashion, and DC lifestyle news. | When she’s not brunching or shopping, Cori Sue is the Manager of Communications and Public... Read More →


Saturday March 31, 2012 11:30am - 12:30pm
SIS-233

12:30pm

2:00pm

Caught in the Blog

Generating high quality content is a critical part of any digital strategy. This panel will include a number of blogging experts who will tell you how to create high quality content that people will want to read and interact with.

 

 


Speakers
avatar for Lisa Byrne

Lisa Byrne

Social Strategist, Pappas Group
An experienced marketing professional and events planner with a background in hospitality, Lisa Byrne has built an outstanding reputation for her community involvement and leadership in Washington DC, both online and off. Lisa works with Pappas Group, an independent, award-winning creative agency, as Social Strategist. Founder of DCeventjunkie and Co-Founder of DC Wine Week, Lisa is a web and events entrepreneur with the goal of bringing people... Read More →
CH

Carly Heitlinger

People don't play sports because its fun. Ask any athlete, most of them hate it, but they couldn't imagine their life with out it. Its part of them, the love/hate relationship. its what they live for. They live for the practices, parties, cheers, long bus rides, invitationals, countless pairs of different types of shoes, water, Gatorade, & coaches you hate but appreciate. They live for the way it feels when they beat the other team, and knowing... Read More →
avatar for Svetlana Letgic

Svetlana Letgic

Svetlana Legetic was born at the very beginning of the 80s in Novi Sad, (then) Yugoslavia. She has been educated in (now) Serbia, England and finally, Savannah, Georgia where she got her Masters Degree in Architecture in 2003. She soon after moved to DC, worked in urban revitalization and hospitality design projects and in 2006 realized her myspace blog, mainly containing photos and things to do in DC, was too popular for it’s own (private... Read More →
avatar for Lauren Reddington

Lauren Reddington

Lauren Reddington is a senior at American University studying public relations and marketing. She began her blog D.C. Girl in Pearls in May 2011 and since then has become a blogging enthusiast. D.C. Girl in Pearls is a preppy lifestyle blog that combines her passions of style, cooking, reading and of course, adventures in D.C.
avatar for Lesley Siu

Lesley Siu

Lesley Siu is a junior at American University studying film and media arts and marketing. Originally from Hawaii, she loves fashion, pop culture and social media. She co-founded the AU branch of Her Campus, a national online magazine for collegiate women, last summer while studying abroad. Lesley is a digital production intern at Washington Life Magazine and an active member of Alpha Kappa Psi, the professional business fraternity. Follow... Read More →
avatar for Amos Snead

Amos Snead

Amos Snead is a communications professional with a proven track record of success on behalf of high-profile corporate, association, and government entities. Amos plays a key role at Story Partners, providing clients with communications guidance that is informed by his in-depth experience working with leading print, broadcast and online journalists. Amos began his career in communications with a five-year tenure working... Read More →
avatar for Tannis Spencer

Tannis Spencer

Tannis Spencer is a senior at American University studying Business Administration with a concentration in Entrepreneurship. Hailing from New Jersey, Tannis began her blogging career in 2009 when she founded Product of the Nineties. Product of the Nineties is a contemporary lifestyle website aimed at furthering the creative resurgence in the millennial generation. Focused on music, fashion, and culture, the Product of the Nineties... Read More →


Saturday March 31, 2012 2:00pm - 3:00pm
American University 4400 Massachusetts Ave NW

2:00pm

Online and in the Audience: Social Media and Entertainment

From live tweeting awards shows to checking into your favorite show on Get Glue, the way we consume content has radically changed. Like the other areas of our life, we crave connection and we want to discuss our favorite shows, complain about bizarre plots twists and these days, even want a direct connection to our favorite stars. This panel will focus on the intersection of social media and entertainment and discuss what’s next on the horizon.

 

 


Speakers
avatar for Lauren Flick

Lauren Flick

Ms. Lynch Flick is a partner in Pillsbury’s communications group. Ms. Lynch Flick represents commercial and noncommercial broadcasters, content providers, and advertisers on issues related to their electronic and digital media activities. Before the Federal Communications Commission (FCC) and federal courts, Ms. Lynch Flick has advocated extensively for broadcast clients in connection with broadcast licensing,rulemaking and... Read More →
avatar for Gregory Galant

Gregory Galant

Gregory Galant is the CEO of Sawhorse Media, a movement to make it easy to find influencers on the real time web through products including the Shorty Awards, Muck Rack and Listorious. To help fellow entrepreneurs, Greg created Venture Voice, a podcast interview series with the founders of Twitter, LinkedIn, The Vanguard Group, Brooklyn Brewery and more. Greg’s a mentor in the TechStars program and an advisor to SocialShield. BusinessWeek... Read More →
avatar for Joe Gizzi

Joe Gizzi

Joe Gizzi directs marketing strategy for top tier entertainment, travel and apparel clients at New Media Strategies, the industry pioneer and agency leader in social media marketing. He develops campaigns for a wide array of brands including NBC, Disney, ABC Family, Ray-Ban, and Sony Pictures. Gizzi continues to build upon a communications career highlighted by work with the Special Olympics, International CES and Grammy Awards, and currently... Read More →
avatar for Elaine Mensah

Elaine Mensah

Elaine Mensah is the Founder of SVELTE, LLC a creative consulting and communications firm that specializes in production, brand strategy and media for fashion and lifestyle brands. Coupled with Elaine's corporate experience in communication & technology, her work in media and entertainment involve the self-creation, production & distribution of online content. In 2007, Elaine created SVELTE Tv, an online fashion "channel" focused on the DC... Read More →
avatar for Gayle Weisswasser

Gayle Weisswasser

Gayle Weiswasser is the Vice President of Social Media at Discovery Communications, where she oversees social media communications strategy for Discovery and its networks and corporate initiatives. This includes managing the networks’ Facebook, Twitter, and Google+ strategy and implementation, as well as partnerships with social TV services, on-air social media integration, social media monitoring, and emerging platforms. Prior to her... Read More →


Saturday March 31, 2012 2:00pm - 3:00pm
SIS-113

2:00pm

Out of Print and Onscreen: Journalism and Social Media

In an age when we get the news from blogs and apps instead of the Sunday newspaper, it’s safe to say that journalism is a totally different ball game. Social media is changing how we consume news and turning it into a two way street. With decreasing attention spans and increasing commitments, we’ve become accustomed to 140 character tweets instead of 4 page articles. How do print publications including magazines and newspapers adapt and what technologies currently exist to facilitate these changes?

 

 


Speakers
avatar for Patrick Foster

Patrick Foster

Patrick Foster is a Social Media and Digital Projects director for Gannett Publishing Services. He oversees the USA TODAY College project in addition to working on integrating the social web into the modern newsroom. He has also worked as a freelance music writer since 1998, contributing to, among many others, The Washington Post, Time Out and SPIN.
avatar for Chris Geidner

Chris Geidner

Chris Geidner is the award-winning senior political editor at D.C.’s Metro Weekly and has written for The Atlantic Online, The American Prospect, Advocate.com, Salon and other publications, as well as at his blog, Law Dork. In 2011, he received the Excellence in News Writing Award from the National Lesbian and Gay Journalists Association for his coverage of “Don’t Ask, Don’t Tell” repeal. Prior to moving to D.C. in... Read More →
avatar for Ryan Lytle

Ryan Lytle

Ryan Lytle is a producer, reporter, and social media strategist at U.S. News & World Report, where he has led the integration of social in a legacy media company which recently has become a digital-first journalism organization. Early in his career, he has worked with a variety of media companies including Cincinnati.com, The Washington Post, The TODAY Show, and most notably, with MTV, where he was one of 20 candidates nationwide competing to... Read More →


Saturday March 31, 2012 2:00pm - 3:00pm
SIS Founder's Room

2:00pm

Social Business Success: Sponsored by DoubleTree by Hilton

How do you give a company of thousands a single voice? It is no easy task and companies today must find a way to give themselves a clear, consistent and eloquent voice that reflects their mission and values all while making sure that no angry ex-employees hack the Twitter account. Hear from corporate comm experts that know a thing or two about social business.

 


Speakers
avatar for Greg Cypes

Greg Cypes

Greg Cypes joined Clearspring as the Director of Product to help the company develop and execute on its vision to bring user-centric sharing to the AddThis network — the web’s largest sharing, insights, and optimization platform. The platform connects 1.2B users a month, across 11M+ websites helping publishers to unlock the power of the social web for their brand. Before joining Clearspring, Greg served in several lead technical... Read More →
avatar for Vanessa French

Vanessa French

Vanessa French is the founder and lead strategist of Pivot Point Communications and co-founder of DC Wine Week. Vanessa is a seasoned communications strategist and implementer with expertise in branding, media relations, new media, marketing communications, planning, and promotions. Pivot Point Communications specializes in integrating new media into traditional marketing and public relations campaigns. Pivot Point has worked with the... Read More →
avatar for Sean Kane

Sean Kane

Counsel | Pillsbury Winthrop Shaw Pittman LLP | Mr. Kane is a member of the firm’s Intellectual Property practice and a member of the Social Media, Entertainment & Technology team. Mr. Kane has represented clients on transactional matters involving various entertainment, communications and consumer products business segments, such as video games, virtual worlds, computer software, the Internet, music publishing, records, motion... Read More →
avatar for Greg Kihlstrom

Greg Kihlstrom

Greg is the founder of Carousel30 and is an internationally recognized digital strategist and interactive designer who has received numerous awards and honors, has been published in best-selling books and industry related magazines, has exhibited in galleries, and has been featured on prestigious industry and design related websites. He was also featured in Advertising Age, Web Designer Magazine and Voice of America and has participated as a... Read More →
avatar for Adam Zuckerman

Adam Zuckerman

An entrepreneur, attorney and MBA, Mr. Zuckerman is a people connector and author inspired by the intersections of business, law, media, technology, and all things outdoors. With a passion for bringing people together in the DC/MD/VA entrepreneurship and technology scene, Adam founded Foster.ly, a community that facilitates entrepreneurship in DC, Maryland and Virginia. Concurrently, he also works in a full-time capacity at Discovery... Read More →


Saturday March 31, 2012 2:00pm - 3:00pm
SIS-102

3:00pm

Break
Saturday March 31, 2012 3:00pm - 3:30pm
American University 4400 Massachusetts Ave NW

3:30pm

Digital Runway

With the cult-like popularity of fashion bloggers, (a la Man Repeller, Bryanboy, and Oscar PR girl) fans are given minute-by-minute updates that have propelled the industry into social media mecca. The fashion industry is embracing Twitter, Instagram, Facebook, and other social media platforms as a way to live stream new collections, show off the latest trends, debut new designers, and connect with couture-obsessed followers. The digitization of fashion has made it possible for the best kind of brand engagement that advertising dollars can’t buy: a conversation.

 

 


Speakers
avatar for Carla Alejandra Sanchez and Katya Ananieva

Carla Alejandra Sanchez and Katya Ananieva

SpicyCandyDC covers Washington, DC and everything that happens inside and around the beltway. By everything, that includes fashion, boutiques and shops, events, bars and restaurants, and fellow creative designers. They are are foodies who heart fashion and love to travel. Inspiration, whether local or from other communities, drive them. Fresh, edgy, and visually stimulating content is what sets them apart. They provide our perspectives on... Read More →
avatar for Lauren Friedman

Lauren Friedman

Lauren Friedman is a freelance fashion illustrator, stylist, and photographer. She is the creator of the website My Closet in Sketches and is a regular contributor for Lucky Magazine.
avatar for Lacey Maffettone

Lacey Maffettone

Lacey Maffettone is currently one of many young professionals trying to make it in the crazy career path we call politics in Washington, DC. Not willing to sacrifice her love of fashion in our nation’s politically drenched capital, Lacey began to write about items she is coveting and documenting her personal style via outfit posts on her blog, A Lacey Perspective, in June of 2010. | In addition, Maffettone is a Co-Founder of  CapFABB... Read More →
avatar for Lauren Rothman

Lauren Rothman

Lauren A. Rothman, founder of Styleauteur, is a fashion, style, and trend expert. At the vanguard of emerging trends, Lauren is in high demand for her unique talent of demystifying the world of fashion and discussing ‘what’s hot’ for the season on television, radio, and in print. Known as the essential style contributor, Lauren is regularly featured in segments covering all wavelengths of the style spectrum, from back to... Read More →
avatar for Erin Yogasundram

Erin Yogasundram

Erin is a current student at The George Washington University in Washington D.C., originally from NYC.  Before coming to college she interned at Bottega Veneta, Vogue, Marie Claire, Alexander Wang, Catherine Malandrino and 3.1 Phillip Lim.  She juggled school work with 3 part-time jobs in retail before opening Shop Jeen.  In her Freshman year, she launched ErinJeen.com which has grown to be one of the biggest fashion blogs on the... Read More →


Saturday March 31, 2012 3:30pm - 4:30pm
SIS-233

3:30pm

The Digital Me: Personal Branding

We grew up with social media, of course we know what to do. Right? WRONG. Social media is about more than just liking things and posting funny cat pictures, social media is an opportunity to develop a personal brand and improve your job prospects. This panel will include experts on personal branding and job hunting. Attendees can expect to come out of this panel with some great tips for developing a personal brand and finding a job.

 

 


Speakers
avatar for Ben Balter

Ben Balter

Ben Balter is a J.D./M.B.A. candidate at the George Washington University and a new media fanatic passionate about the power of digital communications. Ben has first-hand experience cultivating and leveraging a personal brand to land your dream job here in the nation’s capital. Unsatisfied with the tools out there, Ben decided to take control of his online presence just eighteen months ago (to fend off an unfortunately named amateur... Read More →
avatar for Nidhal Charfi

Nidhal Charfi

Nidhal is a graduate of the Kogod School of Business and is now a Sales Executive within the Hiring Solutions group at LinkedIn – the world’s largest professional network. He is currently spearheading the growth of LinkedIn’s corporate customer base by helping companies transform the way they attract, engage and hire the world’s best talent. Nidhal is also a co-founder of the Alizé Elite Foot academy in Dakar... Read More →
avatar for Rachael King

Rachael King

Rachael King is a social media strategist, community manager, and Gen Y blogger. She is currently traveling the country, speaking to and teaching the 54 states and territories of the National Guard how to use social media as a marketing and recruitment tool. She is President of Social Media Club – DC, and a co-organizer of the annual meet up Bloggers in Sin City. She unabashedly adores karaoke and french fries of all shapes and sizes, and would... Read More →
avatar for Jennifer Murphy

Jennifer Murphy

Jennifer serves as the Senior Associate Director of Career Management for the Kogod School of Business. She has several years experience in the counseling field, specifically in higher education. Jennifer’s primary focus is counseling and coaching MBA students on job and internship searches, resumes, cover letters, interview techniques and personal branding. Helping students feel confident and knowledgeable about their own career process is... Read More →
avatar for Tod Plotkin

Tod Plotkin

Principal, Green Buzz Agency
Tod Plotkin is the Principal and Founder of Green Buzz Agency. GBA specializes in high-end Corporate Video Production Services for organizations like Sears, Blackboard, and Under Armour. Prior to GBA, Tod ran the video department for the NBA Washington Wizards for four seasons. He has also worked on national broadcast projects for the Discovery Channel, the Style Network and small budget Paramount Picture Films. Each January... Read More →
avatar for Bennett Resnik

Bennett Resnik

Bennett Resnik is a consultant on social capital and networks, and the creator of “The Hands We Shake” lecture series on how to build, grow, and sustain social capital. He is an expert in networking strategy and social capital retention. As a trusted adviser, he has helped start-ups, small businesses, non-profits and individuals build a comprehensive strategy to build and cultivate their social capital. Bennett advises his... Read More →
avatar for Bennett Richardson

Bennett Richardson

Bennett is an account director at DAG and manages online communications initiatives for consumer clients. He brings to DAG years of experience in social media engagement, online advertising and digital communications strategy. Before joining the firm, Bennett worked at Edelman in the digital public affairs practice, where he managed digital marketing and advocacy efforts for clients including RIM, GE, the American Petroleum Institute, and... Read More →


Saturday March 31, 2012 3:30pm - 4:30pm
SIS Founder's Room

3:30pm

Tweeting for Change: Social Media and Activism

When you’re clicking “like” or tweeting about a cause, what is your impact and how effective is it? Are your online actions spurring change or simply aggregating in the cloud? Is this generation of students less motivated to truly act than in the past? Or are they simply armed with different tools? With the ability to communicate globally and provide on the spot news, where is social media and activism heading, will the conversations stay online or will they translate into action? 


Speakers
CD

Chris Droukas

moderator
avatar for Asher Huey

Asher Huey

Senior Associate, Communication, American Federation of Teachers
Asher Huey is a D.C.-based progressive activist and organizer. He works with various progressive organizations and coalitions to create substantive change on both local and national levels. He’s particularly active in the areas of LGBT rights, education, labor, environment and social justice. Over the years he has worked on various electoral- and issue-based campaigns. As a side project he volunteers his time to save the D.C. food trucks as the... Read More →
avatar for David Simnick

David Simnick

Dave Simnick is a social entrepreneur and co-founder of SoapBox Soaps and TalkChalk. As an Eagle Scout, Dave’s dream was to found for-profit companies with a social mission at their core. Since then, he has worked as a consultant to USAID, the U.S. Army, Michelle Rhee, the U.S. Senate, and was a Teach for America educator in Northern Philadelphia. He founded SoapBox Soaps, a company whose mission is to donate bars of aid soap for every bar... Read More →
avatar for Cody Steele

Cody Steele

Cody Steele is a Senior studying International Development and Spanish.  He’s passionate about seeing as much of the world as possible, but his most recent adventures brought him to the streets of Santiago, Chile, McPherson Square, DC and Zuccotti Park, New York.  He studies non-violent activism and social movements in his spare time


Saturday March 31, 2012 3:30pm - 4:30pm
SIS-102

4:30pm

Break
Saturday March 31, 2012 4:30pm - 5:00pm
American University 4400 Massachusetts Ave NW

5:00pm

"Looking Ahead" Closing Keynote with Peter Corbett

 

 


Speakers
avatar for Peter Corbett

Peter Corbett

CEO, iStrategyLabs
Peter Corbett is a designer/developer/strategist and is the founder and CEO of iStrategyLabs – a digital agency that develops solutions to clients’ challenges and brings them to life in the online and offline world. He’s widely known for his marketing acumen coupled with a deep technical background, and a focus on community building. | | His client work includes brands like Disney, ESPN, ABC, NPR, PBS, GE, Microsoft, NASDAQ, Intel... Read More →


Saturday March 31, 2012 5:00pm - 6:00pm
SIS Founder's Room